Thru-Vu Compilation

Rio Creative


This compilation reel showcases a series of animations that play on AB InBev's Thru-vu coolers in convenience stores and stadiums across the nation. We worked with Rio Creative to develop the creative and guide the art direction. Our overall goal was to create unique animations for events and holidays in a variety of artistic styles while maintaining Bud and Bud Light brand identities. Since the animations are so vertical we grouped them three-up at a time for viewing.


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